The Toothpall app was a project I worked on for UX Design course offered by HEC Montreal.
Methods: Interview and Design work shop
Project description: The project aims to create a new service line for Docter & Gambit, focused on building sustainable relationships with customers aged 40 and under. The goal is to offer holistic dental care that goes beyond preventing cavities, emphasizing overall health and well-being. Docter & Gambit wants to ensure this approach is accessible to everyone, regardless of financial status.
Goal: The project is aimed at creating a new service line. The primary goal is to establish a sustained and sustainable relationship with customers.
Target Audience: It includes anyone aged 40 or younger who has teeth and a smartphone.
Approach: The context of use for the project revolves around a holistic approach to dental care, which not only prevents cavities but also encourages good habits and connects dental care to overall health, self-pride, and pleasure.
Inclusivity: Recognizing potential challenges in serving financially well-off customers.
Based on the goal, I defined the design brief:
- How might we support and delight DnG’s customers through an improved dental hygiene routine?
- The next step was to better understand DnG’s customers to shape the persona based on it.
- I interviewed two participants within a defined age group. The aim of the interview was to better understand the oral health and hygiene practices of the participants, the routines they follow, their dental care planning, and the food and mouth care products they use. Generally, the focus was on understanding their experience with oral health and the difficulties they encounter through this experience.
- Based on interviews I made two empathy maps to better understand participants painn points, thoughts and feelings.
- With the help of an empathy map and based on the project’s goals, I created a persona to use in the design workshop.
- The design workshop was held with four participants aged 20 to 32. I explained the project, the problem we aimed to solve, and the restrictions we had. Additionally, I introduced the persona I developed, and participants had access to it during the workshop. They were asked to brainstorm different ideas to come up with a solution for Sarah, who was my persona. The workshop was held in two rounds. In the first ideation round, we conducted Brain Netting using Miro to gather participants’ ideas together. They could come up with more ideas based on others’ ideas. In the second round of ideation, I used the Alter Ego method to further assist participants in brainstorming.
